So you love fashion and you want to study abroad, and travel and do something for your major and build your résumé all at the same time? Well look no further. Our new summer travel program offers a 4-week comprehensive overview of the fashion industry in the 4 fashion capitals of the world: London, Milan, Paris, and Florence.
Fahion Marketing and Merchandising will cover the fundamentals of fashion and the basic principles that govern all fashion movement and change. It examines the history, development, organization and operation of merchandising and marketing activities, trends in industries engaged in producing fashion, purchasing of fashion merchandise, foreign and domestic markets, and the distribution and promotion of fashion.