Marketing majors and minors: are you enthusiastic about wine? Ever dreamed of walking through a Tuscan vineyard, glass of wine in hand, totally immersed in Italian culture? If so… you’re in luck.
We are so excited to announce a new Wine Marketing course offered for students on our Florence semester programs beginning with this Spring!
By enrolling in this course, you can expect to:
Experience Global Branding Strategies
You’ll experience how Italian wine is made out of love for local territory and tradition – and how marketing strategies emphasize that.
Did you know… Prosecco wine was, until recently, a niche product known only in Italy? If it wasn’t for innovative branding strategies, the USA might have been a stranger to Prosecco’s sweet, fruity taste.
Through this course, you’ll experience how local, global, and “glocal” marketing strategies transformed Prosecco and other wine products into globally recognized brands.
Get Outside of the Classroom
Why limit your learning to the walls of a classroom? Richmond University’s Wine Marketing course blends classroom-based learning with fun, educational field trips.
Through field trips to small, Tuscan fattorias and to huge, impressive wineries, you will explore the wine production process first hand.
Become Immersed in Italian Culture
After this course, you’ll impress friends and family with a matured knowledge of wine, marketing, and Italian culture.
Since wine plays such a big part in Italian culture, Tuscany (the heart of Italian winemaking) is an incredible place to immerse yourself in culture.
Enjoy Learning (… and a Glass of Wine!)
For anyone who’s ever said that learning can’t be fun, this class proves the opposite.
You’ll truly enjoy learning about wine marketing through activities such as: food and wine pairings, wine harvests in a local winery, tours of wine cellars and wineries, and even Italian cooking classes.
What are you waiting for? Become cultured and skilled in the business of wine marketing through AIFS’ Wine Marketing course in Florence! Cleanse your scholastic palate with this 3-credit, once in a lifetime educational opportunity.
Interested in studying Wine Marketing in Florence, Italy this Spring? There’s still time! We are still accepting applications for our Florence Spring program – so apply today!